Marketing Strategist Mexico City ⇄ Seoul

HI 👋
I'm Sia.

KST --:--:-- CST --:--:--

Brand Marketing Specialist
Strategy × Branding × Content × Global Marketing
Turning Brand Identity into Strategy, Contents into Brand Value.

EXPLORE
01 Who I Am

As a Brand & Marketing Strategist, I work as a navigator for brands entering new markets, charting the route from first launch to lasting presence. Through localization, content, and community driven marketing, I build strategies that connect brands with people across cultures.

I value creative freedom, but I care just as much about delivering results.

02 Capabilities

From finding the opening,
to making it sell.

01

DISCOVER

  • Market Research
  • Customer Research
  • Go-To-Market Strategy
02

BUILD

  • Branding
  • Design
  • Content
03

MARKETING

  • Social Media
  • Influencer
  • Off-line Marketing
03 Selected Work

Vatech

  • Brand Marketing
  • Social Media
  • Offline Events
  • CRM Operations
UPLOAD SOON UPLOAD SOON UPLOAD SOON

Blueboat

  • GTM Strategy
  • Brand Marketing
  • Social Media
  • B2B Sales
UPLOAD SOON UPLOAD SOON UPLOAD SOON

Seoulland

  • Brand Marketing
  • New Business Planning
  • App Service Planning
  • Social Media
  • Offline Events
UPLOAD SOON UPLOAD SOON UPLOAD SOON

Hervibe

  • Social Media Content Production
UPLOAD SOON UPLOAD SOON UPLOAD SOON
04 Background
  • Base

    Mexico City / Seoul

  • Education

    B.A, Industrial Design, Hanyang University

    M.Des, Design Management, Hongik University IDAS

  • Language

    Korean Native · English Business · Spanish Business

05 Experience
  • Feb 2026 — PresentMexico City, Mexico

    Millimeter Company, S.A. de C.V.

    Brand Marketing Lead

    Led go-to-market strategy for Korean beauty brands entering Mexico, managing owned media, influencer seeding campaigns, and paid advertising to grow brand awareness across TikTok & Meta.

  • Aug 2025 — PresentMexico City, Mexico

    Vatech México | Latinoamérica

    Marketing Director

    Localized brand communications in close coordination with HQ, ran online and offline marketing campaigns, and expanded customer touchpoints by introducing CRM systems.

  • Jun 2025 — Apr 2026United States · Remote

    Skoop Marketing / Kollab LA

    Project Manager

    Managed marketing projects connecting Korean brands with U.S. partners, running offline events, content campaigns, and newsletters to support client acquisition.

  • Oct 2023 — Dec 2024Seoul, Korea

    Seoulland Co., Ltd.

    Product Manager

    Shaped product and marketing strategy at Seoul Land, translating user research into features and campaigns that grew daily active users.

  • Apr — Sep 2023Seoul, Korea

    CUZ Art Group

    Content Marketer

    Led brand repositioning through website renewal and content strategy, producing campaign assets for a major department store's sustainability exhibition.

Let's Connect.

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